Streamlining Multi-Channel Distribution (UK & Middle East)

Client Profile:
A mid-sized trading company dealing in electronics across the UK and Middle East.

Business Challenges:

• Fragmented systems for sales, inventory, and finance.

• No visibility into customer interactions or campaign performance.

• Weak post-sales support and poor lead follow-up.

Solution Implemented:

• Deployed ERP + CRM solution:

• Accounting & Finance: Multi-currency ledgers, VAT-compliant invoicing.

• Sales & Distribution: Price management, order workflow automation.

• Inventory & Warehousing: Stock transfers and batch control.

• HR & Payroll: Contract localization for UK and Middle East.

• Fixed Assets: Asset depreciation based on location usage.

• CRM – Marketing & Campaigns: B2B email campaigns for distributors.

• CRM – Sales: Opportunity tracking, sales team KPIs.

• CRM – Services: Case/ticketing system for after-sales support.

Impact:

• 30% increase in lead-to-order conversion.

• Order processing time reduced by 40%.

• Customer service response time improved by 60%.